Blogs for Interior Design: Does It Help to Improve SEO?
Ah! So, you may have got your dream website for your interior design business!
Your developer may have done a commendable job. You have put interesting details about you and your work there.
A plethora of flawless, exceptional work samples from your previous projects are attached to the site. The pop-up for free consultation service is also available.
All you are waiting for is to rank it high on search engines so that people can see it and leads come to you. That’s the purpose of the website. Isn’t it?
But, twist in the story! Oops! Even after building such an interesting website and posting regular updates in your exclusive work portfolio, your website is not ranking well.
The reason for it is that you lose the SEO game here! You may have thought that adding some keywords to meta descriptions and homepage content is enough to bring you the result. No! It will not.
Blogs and SEO in Interior Design:
SEO in interior design is strongly associated with high-quality, well-optimized content, which includes SEO-friendly blogs.
Like many others, you too probably are thinking, how can a blog help in this? As we are told, to rank high in SEO, we need good web copy, on-page, and off-page SEO techniques, social media presence, and so on. But, a blog?
A blog is supposed to educate or entertain the audience! Can it impact the search engine ranking too?
Yes, it can! Along with web copy and other content marketing strategies, a blog is a crucial factor that can boost your website’s SEO rank.
Still, don’t believe it? Read yourself.
According to a study, 77% of internet users still read blog posts. So, you can imagine how such a huge audience without blogging you are missing.
Here, we will share how a blog for interior design can help improve the SEO of the business website.
How A Blog Helps in SEO:
SEO makes your interior design website search-engine-friendly and assures frequent visibility on top of the search engines.
Some of the SEO techniques to rank an interior design website high on search engines are-
- Adding company details on the homepage and contact page
- Adding company listings in online directories
- Sharing photos on different image-sharing platforms like Pinterest.
- Implementing the author tag on the site
- content marketing with the right keywords
- Adding blogs
If the other techniques build your website’s credibility, blogs get you most of the organic traffic to your site. Also, adding a blog supports other techniques and makes your website perform well.
Well, indeed, it is time-consuming to write blogs and publish them constantly. But, the results are worth the effort.
Let’s know how a blog can help optimize your website for search engines.
Leaves Enough Space for Keywords-
Needless to say, keywords are the soul of SEO for interior design.
SEO experts never set foot in working on the SEO of a website without detailed keyword research. Blogs for interior design allow you to add those targeted keywords to your site as often as possible.
The more blogs you write, the more chances you will get to add keywords. Not just the main keywords, you can add many other supporting keywords as well!
Increases Traffic to the Site-
The sole purpose of SEO is to make your website visible on the search engine and bring traffic to your website. Blog helps in that.
When you add quality content to your site through regular blogs, it will improve search engine visibility.
And the content will make the audience come to your site more than once. Who knows, some of them can turn to your customers to pay your bills and admire your content?!
Vast Options to Add Images-
Your website portfolio section is a great space to add images, of course. You can add images there, make them crawlable for Google, and wait for a good SEO result.
But, how much detail can you put there? Here comes the need for a blog!
Have you just completed a bedroom makeover? Write a blog on bedroom makeover ideas and insert your work images there.
Just tried a new idea of color combination on the kitchen wall? Publish a blog on how color is associated with our human mind. And bingo! Insert the images of your newly-painted walls there.
When you use your images in your blogs, you can add enough details to make your audience learn more about your work.
A Chance to be Showcased in Snippets-
A snippet is a short text that appears on Google’s top position when you search for something. According to research, most users never look back to other links when they find relevant information by clicking on the snippet link.
With blogs, you can get a chance to be showcased on snippets. You can add bulleted paragraphs and relevant information and apply other techniques to make your blog snippet-friendly.
Ah! There can be another blog on how to get your blog featured on a snippet. Let me know if you want me to write about it.
Makes it Stand out from the Crowd-
There are tons of interior designers out there. Everybody has got exceptional talent, unique artistic persona, and experience. Then, how would you make a difference in the industry?
With a blog! While many designers assume that blogging is dead, it is still going on! It is Not just loitering around, it is helping the designers Make Money.
Blogs for Interior Design: Should We Go for It?
Interior designing is more about creating art. Gathering several pieces of artistic ideas together and designing a masterpiece! That’s what it is all about.
But, dear, the world is so fast now! People barely have time to come to you, appreciate your art, and pay for it. You have to let people know who you are and what you do.
SEO in interior design helps in that. And a blog is something without which you cannot achieve the desired impact on search engines.
So, do not delay. Add a blog section today. Create new blogs that your audience love to read. If you do not have good writing skills or enough time (both are obvious, don’t be ashamed of it!), hire a writer.
Once the writing is done, make them optimized for search engines. Do not worry. If your writer knows SEO, they can easily do that.
Add exclusive photos archived from your work gallery to the blogs. And Publish!
Tips to Remember while Writing Blogs for Interior Design
A blog can help improve your website’s rank on a search engine, undoubtedly. But, to ensure this much success, you need to keep a few things in mind.
- Make sure the blogs are unique.
- Research extensively before you write.
- Take more time in editing the blogs than writing them.
- Insert keywords relevantly.
- Add a hook in the beginning.
- Finish it with a CTA.
So, got new ideas to kickstart the SEO of your interior design website? Apply the ideas ASAP. Add a blog today!
